For lenders, brokers and debt relief firms
Leads that asked for your service. You set the price.
Ledgerlane Financial runs the ads and the qualifying quiz. You bid what each lead is worth in a live auction, or take a monthly plan. Leads that aren't ready yet get followed up and qualified first.
Exclusive: one lead, one buyer.
Lead types: Mortgage, Home equity, Debt relief, Personal loans, Student loans, Credit building.
See how it works
Exclusive leads
Exclusive leads. Each one is sold to one buyer, and we never resell it.
We don't sell the same lead to five companies. That's why there's an auction: buyers bid for each lead, and only one wins it.
One lead, one buyer
Each lead is sold once. We never resell it.
That's why there's an auction
Buyers bid for each lead, and only one wins it.
Yours alone
Win it in the auction or get it on your plan, and it's yours alone.
Some debt-relief leads were first reviewed by another partner or confirmed by our team before they're offered to you.
Built for the way you buy
Two ways to buy. You decide what a lead is worth.
Live auction
Bid what a lead is worth to you in a live auction that runs for one business day. You pay just one step above the next bid.
- Bid, or set autobid rules to bid for you
- Pay one step above the next bid, not your maximum
- Bids come from a prepaid balance
Monthly plan
Choose how many leads a month you want. Matching leads come to you first, paced evenly through the month.
- Pick your lead types and states
- Matching leads reach you before the auction
- Paced evenly so your team keeps up
- Set up with our team to fit your volume
Qualified before you pay top dollar
Leads that aren't ready yet get worked first
Not every lead is ready to talk today. Leads that look low-value or don't sell are followed up by our own team to confirm details and qualify them.
- 1A consumer finishes the quizEvery answer and a signed consent record travel with the lead.
- 2Strong fits go straight outTo matching monthly plans first, then into the live auction.
- 3The rest get worked firstLow-value and unsold leads are followed up to confirm details and qualify them.
Exclusive: one lead, one buyer.
Win it in the auction or get it on your plan, and it's yours alone.
Some debt-relief leads were first reviewed by another partner or confirmed by our team before they're offered to you.
Consent that includes you
You only get leads whose signed consent record includes your company.
Instant alerts
The moment a lead is yours you get an alert, and the customer gets your direct phone and booking link.
Straight to your CRM
Delivered to Pipedrive, a webhook or email. If a delivery fails, the lead is refunded to your balance automatically.
From application to your first lead
- 1
Apply in 2 minutes
Tell us who you are, what you buy and how you'd like to pay.
- 2
Get approved
We review your application and list you as a partner for your services.
- 3
Bid or start a plan
Add a balance and set autobid rules, or set up a monthly plan with our team.
- 4
Leads land in your CRM
With an instant alert, and the quiz answers attached.
Questions partners ask
Are leads exclusive?
Yes. Each lead is sold to one buyer, and we never resell it. That's why there's an auction: win it in the auction or get it on your plan, and it's yours alone. Some debt-relief leads were first reviewed by another partner or confirmed by our team before they're offered to you.
How does the auction work?
Each lead opens in a live auction for one business day. You set the most you'll pay, and the winner pays just one step above the next-highest bid, never below the lead's minimum price. Autobid rules can bid for you.
How does a monthly plan work?
You choose how many leads a month you want and which ones: lead type, states and filters. Matching leads come to you first, before the auction, paced evenly through the month. Plans are set up with our team.
Where do the leads come from?
From our own consumer brand, Ledgerlane Financial: ads into a short qualifying quiz that we run ourselves, so we know where every lead came from.
What happens to weaker leads?
Leads that look low-value, or that nobody buys within a business day, are followed up by our own team to confirm details and qualify them.
What if a lead doesn't reach my CRM?
A lead that fails delivery is refunded to your balance automatically.
Ready to set your own price?
Apply in 2 minutes. We review every partner before leads go live.
Apply in 2 minutes →